Coca-Cola Urges African Americans to ‘Pay It Forward’ in Black History Month

Via Scoop.it – Transmedia Thought Leadership

(February 3, 2012) Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks are joining Coca-Cola in a refreshing new Black History Month program urging African Americans to “pay it forward” to the next generation.   The world’s most recognized brand celebrates Black history being made today, and aims to cultivate history yet to come, with the launch of “Coca-Cola Pay It Forward.” The program includes a public service challenge and online contest offering teens once-in-a-lifetime apprenticeship experiences with some of today’s leading celebrity history makers — Ne-Yo, Reese and Ebanks. “Coca-Cola Pay It Forward” is designeCoca-Cola urges African Americans to ‘Pay It Forward’ in Black History Month (February 3, 2012) Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks are joining Coca-Cola in a refreshing new Black History Month program urging African Americans to “pay it forward” to the next generation.   The world’s most recognized brand celebrates Black history being made today, and aims to cultivate history yet to come, with the launch of “Coca-Cola Pay It Forward.” The program includes a public service challenge and online contest offering teens once-in-a-lifetime apprenticeship experiences with some of today’s leading celebrity history makers — Ne-Yo, Reese and Ebanks. “Coca-Cola Pay It Forward” is designe
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