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Why You Should Care About Your Klout Score – Forbes

Via Scoop.itTransmedia Thought Leadership

How much does your Klout score matter? (Image via CrunchBase) It’s fashionable to feign indifference to your Klout score, which measures online influence.

Via www.forbes.com

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Sneak peek: What to expect from Soledad O’Brien’s town hall special “Beyond Trayvon: Race and Justice in America” airing Friday, March 30th at 8pm ET CNN.com…

Via Scoop.itTransmedia Thought Leadership

@wcntv CEO Jay O’Conner Attends Taping and Asks a Question.  How can someone prove Stand Your Ground in a case like Trayvon Martin? Visit www.wcntv.tv And leave comments across WCN Social Media Resources. Let your voice be heard.

 

Can justice be fair? Can justice be blind? The killing of 17-year-old Florida high school student, Trayvon Martin, has captivated the nation. Over the last few weeks, we’ve brought you many angles of the story on “Starting Point.

Via startingpoint.blogs.cnn.com

Engage Teens: When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept 03/29/2012

Via Scoop.itTransmedia Thought Leadership

When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept – 03/29/2012…Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.

 

In the early 2000s, with the rise of social networks such as MySpace or Friendster, we became aware of several new types of friendships, the kind that didn’t settle with all the “classic” definitions of the term and, in a way, changed the very concept of online friendship: During the early years of social networking, we first encountered “collectors,” people that are “friending” other people not because they care for their interests nor share mutual trust (most of the time the “friends” don’t know each other at all), but only to add more friends to their list and accumulate popularity on the social network.

 

Read more: http://www.mediapost.com/publications/article/171199/when-brands-become-friends-the-4th-evolution-of.html#reply#ixzz1qXAxUsQi

Via www.mediapost.com

Why Every Brand Needs A Million-View Video 03/29/2012

Via Scoop.itTransmedia Thought Leadership

Why Every Brand Needs A Million-View Video – 03/29/2012…The idea for this article was inspired by a little video with marginal production values about an obscure company that crossed my Twitter stream. It had 300 views when I started writing. By the time you read this, it will have more than 3 million views. I like to call this video Exhibit A (aka The Dollar Shave Club Launch Video).

 

Exhibit A has many things in common with another million-plus view video that I’ll go ahead and call Exhibit B (aka Hot Wheels Custom Motors Cup Challenge). But by far the most important thing in common is that both videos have a LOT of content that does NOT describe the product.

 

Read more: http://www.mediapost.com/publications/article/171316/why-every-brand-needs-a-million-view-video.html#reply#ixzz1qWLO236T

Via www.mediapost.com

50 Smart Ways to Craft a Social Media Content Marketing Plan « Radian6 – Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in soc…

Via Scoop.itTransmedia Thought Leadership

Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you…

Via www.radian6.com