Engage Teens: When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept 03/29/2012

Via Scoop.itTransmedia Thought Leadership

When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept – 03/29/2012…Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.

 

In the early 2000s, with the rise of social networks such as MySpace or Friendster, we became aware of several new types of friendships, the kind that didn’t settle with all the “classic” definitions of the term and, in a way, changed the very concept of online friendship: During the early years of social networking, we first encountered “collectors,” people that are “friending” other people not because they care for their interests nor share mutual trust (most of the time the “friends” don’t know each other at all), but only to add more friends to their list and accumulate popularity on the social network.

 

Read more: http://www.mediapost.com/publications/article/171199/when-brands-become-friends-the-4th-evolution-of.html#reply#ixzz1qXAxUsQi

Via www.mediapost.com

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