Re-Branding Women, Today’s Transmedia Woman’s is……? Finish the Sentence and you may be chosen to be a Featured Blogger on TTW.

Via Scoop.itToday’s Transmedia Woman

Message from CEO Jay O’Conner a Dad and Media Entreprenur. Ladies this has been a incredible time in Global Media and shifts are coming fast and furious.  I joined and became a Social Action Rep for my girls and all the women in my life starting with my Mother without whom WCNTV would ever have existed.  Today’s Transmedia Women has the same question How Would you REBRAND WOMEN.  HOW WOULD YOU DESIGN PROGRAMMING FOR A NEW TELEVISION NETWORK?  WCNTV is reaching out to all Women to help us define and rebrand woman.  And based on your feedback shape our policies for hiring and green lighting the right projects.   THEREFORE WE ARE LOOKING FOR 10 FEATURED BLOGGERS FOR TODAY’S TRANSMEDIA WOMEN.  1 DOWN HEREME HARTMAN PUBLISHER OF N’DIGO ONLINE & THE PRINTED BLOG.  9 SPOTS LEFT    FINISH THIS SENTENCE.  TODAY’S TRANSMEDIA WOMAN IS…………..?   MISS REPRSENTATION.ORG CALLS FOR SOCIAL ACTION REPS   Over the past few weeks you have been working to combat the sexist and degrading images of females that pervade our culture – from identifying demeaning magazine ads and commercials to pointing out misogynistic slogans on t-shirts and billboards. All of this makes us wonder where the branding of women and girls went so wrong? Surely there is a lack of input from people who not only believe females to be equal to males, but those who want to see that worth reflected in the media. We can do better than this.   But if corporations aren’t going to advertise about and to women in a positive manner, then we think it’s high time we took on the task ourselves. Recently, Fast Company published an interesting piece about “rebranding” baby girls as a response to the seeming global phenomenon of preference for male children over female children. For the rebranding campaign, “Fast Company asked several of the most creative ad agencies in the world to “rebrand” baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.” We thought adapting this idea for the Reps would be a unique and innovative way to subvert the existing system of advertisements and cultural stereotypes that brand women and girls as solely focused on makeup and beauty, without allowing for intellect and curiosity.   Action Alert:
For your next action as a Social Action Rep we are asking you to do some ad designing of your own. How would you “rebrand” women and girls? Show us your examples! Make a video, design an online campaign, draw a poster – create any kind of advertisement that argues for the fair treatment of all. Use your creativity, imagination and passion to show the world why females are so valuable and ought to be celebrated – rather than stereotyped – in the media. You can submit your rebranding ideas through our Tumblr by clicking the “Submit” button on the homepage. Or you can email your ideas directly to   One random entry will win a signed Miss Representation poster from Director Jennifer Siebel Newsom, so start designing today! Good luck and, as always, thank you for your support and passion.   Peace, Team


3 thoughts on “Re-Branding Women, Today’s Transmedia Woman’s is……? Finish the Sentence and you may be chosen to be a Featured Blogger on TTW.

  1. Pingback: WELCOME TO TODAY’S TRANSMEDIA WORLD « Today's Transmedia World

  2. I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The site style is ideal, the articles is really nice : D. Good job, cheers

  3. Pingback: Today’s Transmedia Woman Celebrates the Accomplishments of Rosemary M. Jones, Director, Supplier Diversity Turner Broadcasting System, Inc. | Today's Transmedia Woman

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