Transmedia Is the New Black: “Media That Matters” Conference Explores the Future of Storytelling | International Documentary Association

Via Scoop.itTransmedia Thought Leadership

  WCNTV Commentary:  Not sure why Chose the title after reading the article only that The New Black Reference must mean Cool.  Transmedia in addition to her explanation is Hyper Transparent and Hype Cool and because it can be shared across multiple platforms that a new opportunity to reach multple audiences.  What is really cool about Transmedia Storytelling is Transmedia Brandcasting or the Monetization of Content so that even viewers can participate in the up side of the transactions created because on this new medium of communications.  For more information visit http://www.wcntv.tv and see there examples of Transmedia Brandcasting Busiensses that are gearing up for the day that Streaming Video Monetization Technology kill the 30 Second Commercial pre-roll and popups.   Stay tuned. Lynn Does The New Black mean The New Cool?  Just curious? Jay O’Conner Chairman & CEO WCNTV.   Transmedia Is the New Black: “Media That Matters” Conference Explores the Future of Storytelling By Lynn Hughes   Online Articles: March 2011   The most successful documentaries have lasting impact. This concept isn’t revolutionary. Any director pouring his or her life into a documentary wants that effort to be worthwhile. But in today’s swiftly changing media landscape, how do filmmakers achieve that impact? And perhaps more importantly, how can this new landscape create opportunities that enable the impact we strive for?   There seems to be a lot of talk these days about transmedia storytelling among the documentary community. Certainly there are those who have been aware of the concept since it was first introduced in the ’90s and then brought into the mainstream culture in 2003 by MIT professor Henry Jenkins. Commercial media interests have been capitalizing on transmedia storytelling for decades now.   So just what is it?   Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a viewer’s understanding of the story. By using different media formats, transmedia creates “entrypoints” through which viewers can become immersed in a storytelling world.   Telling stories across platforms seems a perfect way to create impact. So why hasn’t the documentary community fully adopted it?
Via www.documentary.org

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2 thoughts on “Transmedia Is the New Black: “Media That Matters” Conference Explores the Future of Storytelling | International Documentary Association

  1. Pingback: HAPPY HOLIDAYS FROM WCNTV & TODAY’S TRANSMEDIA WOMAN BLOG | WCN TRANSMEDIA GROUP

  2. Pingback: Today’s Transmedia Woman Celebrates the Accomplishments of Rosemary M. Jones, Director, Supplier Diversity Turner Broadcasting System, Inc. | Today's Transmedia Woman

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