Archive | March 2012

Sneak peek: What to expect from Soledad O’Brien’s town hall special “Beyond Trayvon: Race and Justice in America” airing Friday, March 30th at 8pm ET CNN.com…

Via Scoop.itTransmedia Thought Leadership

@wcntv CEO Jay O’Conner Attends Taping and Asks a Question.  How can someone prove Stand Your Ground in a case like Trayvon Martin? Visit www.wcntv.tv And leave comments across WCN Social Media Resources. Let your voice be heard.

 

Can justice be fair? Can justice be blind? The killing of 17-year-old Florida high school student, Trayvon Martin, has captivated the nation. Over the last few weeks, we’ve brought you many angles of the story on “Starting Point.

Via startingpoint.blogs.cnn.com

Engage Teens: When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept 03/29/2012

Via Scoop.itTransmedia Thought Leadership

When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept – 03/29/2012…Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.

 

In the early 2000s, with the rise of social networks such as MySpace or Friendster, we became aware of several new types of friendships, the kind that didn’t settle with all the “classic” definitions of the term and, in a way, changed the very concept of online friendship: During the early years of social networking, we first encountered “collectors,” people that are “friending” other people not because they care for their interests nor share mutual trust (most of the time the “friends” don’t know each other at all), but only to add more friends to their list and accumulate popularity on the social network.

 

Read more: http://www.mediapost.com/publications/article/171199/when-brands-become-friends-the-4th-evolution-of.html#reply#ixzz1qXAxUsQi

Via www.mediapost.com

Why Every Brand Needs A Million-View Video 03/29/2012

Via Scoop.itTransmedia Thought Leadership

Why Every Brand Needs A Million-View Video – 03/29/2012…The idea for this article was inspired by a little video with marginal production values about an obscure company that crossed my Twitter stream. It had 300 views when I started writing. By the time you read this, it will have more than 3 million views. I like to call this video Exhibit A (aka The Dollar Shave Club Launch Video).

 

Exhibit A has many things in common with another million-plus view video that I’ll go ahead and call Exhibit B (aka Hot Wheels Custom Motors Cup Challenge). But by far the most important thing in common is that both videos have a LOT of content that does NOT describe the product.

 

Read more: http://www.mediapost.com/publications/article/171316/why-every-brand-needs-a-million-view-video.html#reply#ixzz1qWLO236T

Via www.mediapost.com

50 Smart Ways to Craft a Social Media Content Marketing Plan « Radian6 – Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in soc…

Via Scoop.itTransmedia Thought Leadership

Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you…

Via www.radian6.com

CHART OF THE DAY: Google Is Spending Billions On Data Centers

Via Scoop.itToday’s Transmedia Sports

A huge advantage….Google is under attack from a lot of different directions.

 

Facebook, Twitter, and other social networks are collecting data about users and their relationships that Google doesn’t have. The smartphone explosion means that more people are getting info from apps, which could drive them away from Google’s Web services.

 

But Google does have one big edge: its data centers are the most numerous, most advanced, and most efficient in the world. That means that Google can deliver online services at massive scale and lightning-quick speed, even as the total number of Internet users explodes thanks to smartphones.

 

This chart, which was compiled by Accenture, shows Google’s total capex spend by quarter since 2004. Not all of this money is going to build new data centers, but a lot of it is. After a brief gap during the recession, Google is spending more than ever before. Smaller companies like Facebook can’t come close.

 

Read more: http://www.businessinsider.com/chart-of-the-day-google-is-spending-billions-on-data-centers-2012-3?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_032712#ixzz1qMIB1yzB

Via www.businessinsider.com

MediaPost Publications The Future Of Data Is Sneaker Optimization 03/27/2012

Via Scoop.itToday’s Transmedia Sports

The Future Of Data Is Sneaker Optimization – 03/27/2012…Two major data stories seem to have taken center stage over the past few weeks. The first is the transformation of everything imaginable — and I mean everything — into a source of actionable information. The second is that we’re finally starting to wrap our heads around syncing measurement across traditional and digital channels.

 

These are both obvious points. But taken together, they’re revolutionizing what cross-channel data and metrics are coming to mean.

 

Read more: http://www.mediapost.com/publications/article/171158/the-future-of-data-is-sneaker-optimization.html#reply#ixzz1qLIpSGLZ

Via www.mediapost.com

TRAYVON MARTIN – THE EMMITT TILL OF 2012 By Hermene Hartman

TRAYVON MARTIN  – THE EMMITT TILL OF 2012 By Hermene Hartman, Today’s Transmedia Woman

The murder of Trayvon Martin who was fatally shot in Sanford Florida by a
keystone cop type is the Emmett Till case of 2012.  A teen Black male is in
danger on American streets, in his neighborhood, in the suburbs and on urban
streets.   A young Black Male Walking   (BMW) should be very careful.    His
mere walking is a danger sign. Walking in jeans and sweats and a hoodie
could   be a death sentence.  The reason –  because you are Black and only
because you are Black.

America has a problem –  the perception of the Black Male.  Even with a
Black male occupying The White House, the fear factor and the disrespect
looms.   The President of the Untied States said, if I had a son, he might
look like Trayvon Martin.  The resemblance is clearly there  –   clean cut,
bright shinning face.   He could have also said, maybe if I weren¹t in the
White House, I too would be under the same threat, minus secret service.  Or
he could have also said, when I was his age, it could have been me.

A Washington Post reporter said we are living in a post racial society. The
comment was stimulated, I am sure, because President Barrack Obama is in
office and some might think  race issues have vanished.    Wrong and we knew
it was wrong when she said it.  Try walking the streets as a young black man
and you find out quickly the state of American racism.  The police are
afraid of the children. The children are afraid of the police. Both are
quick on the draw.

Trayvon was walking in his housing complex in Florida. He was walking in a
gated  guarded community.  He went to the store.  He had candy in one hand
and tea in the other.  He was talking on his cell phone.  He had on  the
clothes of youth, a hoodie that is a sweatshirt with a hood.  Did it cost
him his life?    Front-page story in the Chicago Tribune is  ³What black
parents are telling their sons² as they navigate from teenage to adult hood
as they travel the streets in normal life.    This is a Black problem, it is
not a class problem or an education problem,  it is a defined race problem.
It is a problem that whites may not understand, however, it is real.    It
is not new that  Black parents  provide their sons social instructions on a
special code of conduct for Black men.  The Black men of the south,
yesteryear  were told to get off the sidewalk if approaching a white male.
They were also told never to look a white man in the eye and to drop their
heads while talking.

Today, parents tell their children to walk in twos or threes.  They
prepare them for the police stop.  Instructions are stay  in the car, keep
your hands on the wheel. Do not argue.  Get out of the car with your hands
up and  in front of you.  For no reason at all put your hands in your
pocket, it does not matter  that you don¹t have anything  in your pocket, it
matters only what the police officer thinks.  He thinks you have a weapon.

Black Male Tales that are True
I know a Black male who was the top officer of his company working in a
major downtown establishment.  He forget his brief case, filled with work
for the weekend.  He did not go back in the building after hours, because
the guards did not know he was coming. He is never without suit, shirt and
tie, always looking like a fashion plate.    He did not go back in the
building because he is a Black male, and he didn¹t want the guard, the white
guard, to get confused and mistakenly consider him a burglar and shoot him
accidentally in the dark.    He left his briefcase and drove back into the
city the next day and went to his office.

I know another Black man, whose teen child wanted to visit the mall with his
buddies for his birthday, without parents. They wanted to just hang by
themselves.  His father gave him and his buddies instructions.  He drove
them to the mall and they agreed where they would be picked up with specific
time.  He made sure they were nicely dressed. He told them to be polite and
for no reason loud.  He told them to go into the stores only where they
wanted to purchase an item and to make it clear that they were there to buy.
He told them not to laugh too loud.  This was their first venture without
parents.  He was scared to death, explaining to me, you have no idea what
could happen over  absolutely nothing.  He was on pins and needles often
with phone calls to his sons  cell to check on their safety and whereabouts.

I know another Black male who for no reason will not  wear a jockeying suit
or jeans and t-shirt.  He is suited at all times.  His complexion is dark.
He is a successful business owner and works odd hours and is always low key
and polite, no matter what.  He says a screaming black man, a black man with
the wrong hat, the wrong suit of clothing, can cause upset and death.

I have a white neighbor, who was alarmed when she saw  a Black male in the
hallway.   She went and told another white neighbor that a Black man was in
the building.    She was correct.  He was a United States Congressman.  I
had to tell her she would probably see other Black men in my home and that
she could not call the police as though she was in danger when  she saw
someone  walking through the halls.

The young black male in American society is threatened and is a threat all
in one package.    It is ridiculous, yet Black people understand it and live
it.   Women understand it and men understand it most of all and adjust their
style to accommodate.

A maniac, George Zimmerman,  killed Trayvon for no reason other than his own
prejudices.  He has yet to be arrested. This is the tragedy of the tragedy.
America at large is up in arms for the murder and  rightfully are filling
the  streets in protest.  Trayvon could have been anybody¹s child and any
black boy in America.

Today’s Transmedia Women’s welcomes Ann-Reade Moore to the Transmedia Brandcasting (Tm2b) Advisory Agency Alliance.

Today’s Transmedia Women welcomes Ann-Reade Moore Membership Manager at Andice Funding Alliance Network and new Transmedia Convergence Strategist at Andice Funding, Inc. (AIF) Ann will be be published regularly on  Today’s Transmedia Women’s Blog,  reporting on The TV Everywhere (TVe) Transmedia Brandcasting Industry.   Recognizing the power of monetized streaming video AFAN through its strategic alliance with World Colours Network Founder & CEO, Jay O’Conner, the world’s first Transmedia Brandcasting Catalyst will be expanding the practice seeking transmedia funding opportunities.  Recently it was reported and tweeted by @WCNTV  Bell invests in ‘TV everywhere’@Andice_AIF which was a 3 to 4 Billion Dollar wake up call for the entertainment industry and just the tip of the iceberg of the Convergence and The Power of Now.  We are pleased to welcome Ms. Read Moore the Transmedia Brandcasting (Tm2b) Advisory Agency Team.

Ann-Reade Moore

The Right Partner Matters: Join The Andice Alliance Funding Network (AFan).

Houston, Texas Area
Investment Banking
Current
Connections
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Websites
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Public Profile
http://www.linkedin.com/in/andiceintegratedfunding

Summary

If you are a professional business, legal or financial advisor, we have the clients that need your expertise, Join us, grow your client base, network with like-minded professionals and make more money. Our objective is singular; we want to work with seasoned professionals and make interim capital available to qualified middle market companies. This is why we’re creating partnerships with professionals just like you.

Specialties

Andice Integrated Funding (AIF) as working capital providers can help clients with the means to “match their short-term liabilities with their short-term income.” In laymen terms, with our funding, you can now manage cash flow and increase business. In addition to effective working capital, AIF can provide a hybrid of capital solutions you require to keep paced with business operations on a day-to-day basis.

Experience

Membership Manager

Andice Funding Alliance Network

Privately Held; 51-200 employees; Financial Services industry

March 2012Present (1 month) New York, NY

Our worldwide partnerships and business relationships enable ANDICE to offer a wide variety of discreet, comprehensive and creative business solutions tailored to meet specific needs and achieve unique goals.

Specialties:
Andice Integrated Funding (AIF) as working capital providers can help your clients with the means to “match their short-term liabilities with their short-term income.” In laymen terms, with your help and our funding, your clients can now manage their cash flow and increase business. In addition to effective working capital, AIF can provide a hybrid of capital solutions your clients require to keep their business operational on a day-to-day basis.

Recommend Ann-Reade’s work at Andice Funding Alliance Network

Convergence Strategist

Andice Integrated Funding, Inc. (AIF)

 

January 2012Present (3 months) New York, NY

Our funding solutions are intended to provide companies with working capital on a short-term basis with long term value and benefit.

We can arrange for the capital your clients need to buy the components and materials required to fulfill their contractual obligations and fill end-buyer needs. Whether your clients need a suite of ABL services, production funding, inventory funding, or short-term working capital to meet existing corporate or government orders, AIF can help.

We are simply offering short to medium-term funding solutions to assist in fulfilling current orders or contracts. We will extend an official private invitation to your clients in our no cost funding analysis specifically designed for SME’s.

This position is associated with:

Recommend Ann-Reade’s work at Andice Integrated Funding, Inc. (AIF)

Projects

  • Free Funding Evaluation

    • March 2012 to Present
    • Andice Integrated Funding, Inc. (AIF)
    Team Members: Ann-Reade Moore

    We’d like to invite you to take advantage of our free Funding Evaluation. There’s never any cost, pressure, or obligation. We’ll simply talk about your business, and gather enough information to permit us to offer you a solution tailored for your unique circumstances.

    Our general requirements to be considered for funding are simple:

    Must be in business for at least one year with active…more