Archive | March 2012

Sneak peek: What to expect from Soledad O’Brien’s town hall special “Beyond Trayvon: Race and Justice in America” airing Friday, March 30th at 8pm ET CNN.com…

Via Scoop.itTransmedia Thought Leadership

@wcntv CEO Jay O’Conner Attends Taping and Asks a Question.  How can someone prove Stand Your Ground in a case like Trayvon Martin? Visit www.wcntv.tv And leave comments across WCN Social Media Resources. Let your voice be heard.

 

Can justice be fair? Can justice be blind? The killing of 17-year-old Florida high school student, Trayvon Martin, has captivated the nation. Over the last few weeks, we’ve brought you many angles of the story on “Starting Point.

Via startingpoint.blogs.cnn.com

Engage Teens: When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept 03/29/2012

Via Scoop.itTransmedia Thought Leadership

When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept – 03/29/2012…Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.

 

In the early 2000s, with the rise of social networks such as MySpace or Friendster, we became aware of several new types of friendships, the kind that didn’t settle with all the “classic” definitions of the term and, in a way, changed the very concept of online friendship: During the early years of social networking, we first encountered “collectors,” people that are “friending” other people not because they care for their interests nor share mutual trust (most of the time the “friends” don’t know each other at all), but only to add more friends to their list and accumulate popularity on the social network.

 

Read more: http://www.mediapost.com/publications/article/171199/when-brands-become-friends-the-4th-evolution-of.html#reply#ixzz1qXAxUsQi

Via www.mediapost.com

Why Every Brand Needs A Million-View Video 03/29/2012

Via Scoop.itTransmedia Thought Leadership

Why Every Brand Needs A Million-View Video – 03/29/2012…The idea for this article was inspired by a little video with marginal production values about an obscure company that crossed my Twitter stream. It had 300 views when I started writing. By the time you read this, it will have more than 3 million views. I like to call this video Exhibit A (aka The Dollar Shave Club Launch Video).

 

Exhibit A has many things in common with another million-plus view video that I’ll go ahead and call Exhibit B (aka Hot Wheels Custom Motors Cup Challenge). But by far the most important thing in common is that both videos have a LOT of content that does NOT describe the product.

 

Read more: http://www.mediapost.com/publications/article/171316/why-every-brand-needs-a-million-view-video.html#reply#ixzz1qWLO236T

Via www.mediapost.com

50 Smart Ways to Craft a Social Media Content Marketing Plan « Radian6 – Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in soc…

Via Scoop.itTransmedia Thought Leadership

Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you…

Via www.radian6.com

CHART OF THE DAY: Google Is Spending Billions On Data Centers

Via Scoop.itToday’s Transmedia Sports

A huge advantage….Google is under attack from a lot of different directions.

 

Facebook, Twitter, and other social networks are collecting data about users and their relationships that Google doesn’t have. The smartphone explosion means that more people are getting info from apps, which could drive them away from Google’s Web services.

 

But Google does have one big edge: its data centers are the most numerous, most advanced, and most efficient in the world. That means that Google can deliver online services at massive scale and lightning-quick speed, even as the total number of Internet users explodes thanks to smartphones.

 

This chart, which was compiled by Accenture, shows Google’s total capex spend by quarter since 2004. Not all of this money is going to build new data centers, but a lot of it is. After a brief gap during the recession, Google is spending more than ever before. Smaller companies like Facebook can’t come close.

 

Read more: http://www.businessinsider.com/chart-of-the-day-google-is-spending-billions-on-data-centers-2012-3?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_032712#ixzz1qMIB1yzB

Via www.businessinsider.com

MediaPost Publications The Future Of Data Is Sneaker Optimization 03/27/2012

Via Scoop.itToday’s Transmedia Sports

The Future Of Data Is Sneaker Optimization – 03/27/2012…Two major data stories seem to have taken center stage over the past few weeks. The first is the transformation of everything imaginable — and I mean everything — into a source of actionable information. The second is that we’re finally starting to wrap our heads around syncing measurement across traditional and digital channels.

 

These are both obvious points. But taken together, they’re revolutionizing what cross-channel data and metrics are coming to mean.

 

Read more: http://www.mediapost.com/publications/article/171158/the-future-of-data-is-sneaker-optimization.html#reply#ixzz1qLIpSGLZ

Via www.mediapost.com